Entries Tagged 'IIHS' ↓

Unique ‘K-Bag Feature Helps Ford F-150 Outperform Competition in New IIHS Side-Impact Crash Tests

When they say “Built Ford Tough” about the all-new 2009 F-150 they aren’t just talking about brawny stuff like high strength steel. They’re also talking about cushiony features such as air bags – the kind of air bags other trucks wish they had, namely a “K-Bag”.

The all-new 2009 Ford F-150 – which features exclusive “K-bag” side air bag technology – provides better side-impact crash safety ratings than the Chevrolet Silverado and Dodge Ram, according to a new study by the Insurance Institute for Highway Safety.

Special “K-bag”

Among the truck’s unmatched list of advanced standard safety features is its patented “K-bag” technology, a new front seat-mounted dual-chamber side air bag named for its unique shape, which is designed to help protect the rib cage from excessive crash forces during a side impact. This air bag is supported with a state-of-the-art side crash sensing system that uses pressure pulses from the impact to deploy the air bag 30 percent faster than a conventional system.

America’s safest full-size pickup

The F-150 earned an IIHS “Top Safety Pick” last November and quadruple 5-star government crash test ratings in January – making it the only full-size pickup to achieve both top crash-test ratings. Combined with the most standard safety features in the segment, the F-150 is America’s safest full-size pickup.

More exclusive occupant protection

Also new to the 2009 F-150 is Ford’s standard Safety Canopy® side-curtain air bag rollover protection system, which helps protect front and rear outboard passengers in both rollovers and side impact crashes. The air bag is designed to stay inflated for several seconds for additional protection in rollover crashes, which often last longer than side impact crashes.

Ford’s Personal Safety System – also a standard feature – is made up of a suite of protection technologies, including dual-stage front air bags and occupant weight classification, working together to help protect occupants.

Most sophisticated electronic stability control

The F-150’s standard offering of Ford’s industry exclusive AdvanceTrac® with RSC® (Roll Stability Control™) also met a newer requirement that vehicles must offer electronic stability control to earn IIHS’s top rating. The system is the world’s most sophisticated electronic stability control, helping prevent skidding and rollovers. It goes a step beyond typical stability control systems with a gyroscopic roll sensor that determines both the vehicle’s body roll angle and roll rate.

Lighter, tougher structure

The F-150’s safety leadership also is built on the solid structure that underpins the truck’s legendary “Built Ford Tough” durability and capability. The truck has an all-new hydroformed steel front end – including use of tubular ultra high-strength, lighter weight steel that contributes to its unsurpassed fuel economy in the full-size pickup truck segment.

2009 Ford F-150 Becomes Safest Full-Size Pickup by Earning Top 5-Star Crash Ratings

Look out! The all-new 2009 Ford F-150 is even tougher than previously thought. Motor Trend’s Truck of the Year™ recently became America’s safest full-size pickup by earning 5-star frontal and side-impact ratings in National Highway Traffic Safety Administration (NHTSA) crash tests, as well as the “Top Safety Pick” award from the Insurance Institute for Highway Safety (IIHS). Oh yeah, it also boasts an unmatched list of advanced standard safety features.

Tradeoffs? Not with the F-150, which has the best combined safety, capability and fuel economy ratings of any other half-ton truck thanks to advanced lightweight materials… breaking the myth that stronger vehicles are less efficient.

On a roll: The new F-150 led Ford’s F-Series lineup to a 32nd straight year of truck sales leadership in 2008. F-Series finished the year with 50,448 more unit sales than its nearest competitor. In addition, for the 27th year in a row, F-Series is once again America’s best-selling vehicle of any type. That’s right – including cars, crossovers, SUVs, trucks or vans. Since the all-new 2009 F-150 went on sale in October 2008, F-Series has actually gained market share, increasing from 31 percent of the full-size truck market in the first nine months to 37 percent in the fourth quarter.

The Toughest Truck

The F-150’s safety leadership is built on the solid structure that underpins the truck’s legendary “Built Ford Tough” durability and capability. The new truck has an all-new hydroformed steel front end – including use of tubular ultra-high-strength lighter weight steel that contributes to its unsurpassed fuel economy in the full-size pickup truck segment.

New to the 2009 F-150 is Ford’s standard Safety Canopy® side-curtain air bag rollover protection system, which helps protect front and rear outboard passengers in both rollovers and side-impact crashes. The air bag is designed to stay inflated for several seconds for additional protection in rollover crashes, which often last longer than side-impact crashes.

Ford’s Personal Safety System is made up of a suite of protection technologies, including dual-stage front air bags and occupant weight classification, working together to help protect occupants. Added to this is a Ford first – the new “K-bag,” a front seat dual-chamber side air bag named for its unique shape, which is designed to help protect the rib cage from excessive crash forces during a side impact.

Towing Safety and Convenience

The new F-150 has standard safety and towing aid technologies – including Advance Trac® with Roll Stability Control™ (RSC®), a first for the F-150 – that help customers more confidently use the truck’s segment-leading towing and hauling capability. The Ford-exclusive stability control system uses a gyroscopic sensor that uniquely helps detect and prevent both skidding and rollovers.

The system offers as standard integrated Trailer Sway Control technology, which helps determine from the yaw motion of the truck if the trailer is swaying and takes measures to help bring it under control. An available Integrated Trailer Brake Controller technology allows direct operation of the trailer’s electronic brakes with more confidence than typical aftermarket systems.

Tow Haul Mode changes shift points under acceleration, keeping the truck at a higher rpm and further up in the power range to improve the towing experience by avoiding unnecessary shifts in rolling terrain. The technology also prevents the transmission from shifting up in gear when the vehicle crests a hill, and provides downhill brake support that allows the transmission to downshift, letting engine-compression braking slow the vehicle and maintain a steady speed.