The all-new 2009 Ford F-150 is named North American Truck of the Year at the North American International Auto Show (NAIAS)
The North American Truck of the Year award recognizes vehicles based on factors including innovation, design, safety, handling, driver satisfaction and value for the dollar. Fifty automotive journalists in the United States and Canada vote for the vehicles, which must be “all-new” or “substantially changed” from the previous model to qualify for the award.
The 2009 F-150 is new inside and out. The Ford truck team adopted a holistic, 360-degree approach to revamping the vehicle – from its segment-first features to the tough new exterior highlighted by a dramatic three-bar grille and more spacious, flexible and refined interior, to the unparalleled choice of cab styles and trim levels.
The prestigious award comes hot on the heels of the 2009 F-150 being named 2009 Motor Trend Truck of the Year™ and the “Truck of Texas” by the Texas Auto Writers Association in addition to a number of other awards and accolades.
Quotes
“Winning 2009 North America Truck of the Year honors is a special distinction because it acknowledges the team’s efforts to push harder and deliver even more for customers – including quality, safety leadership, unsurpassed fuel economy and smart features aimed at further improving their productivity. Ultimately, though, this award is a nod to true truck customers, who have inspired us to deliver America’s favorite pickup for 32 straight years.”
- Mark Fields, Ford’s President of The Americas