How FREE is Free Maintenance?

While you are not going to be offered free maintenance on your new purchase from Bradenton used cars, many shoppers would not even expect such a thing! You are buying a used car, and probably at a great price. The trucks you pick up at Washington Dodge dealers might have a slightly higher price when compared to other trucks in the same class, but the warranty and reputation that comes along with a Dodge truck makes free maintenance almost seem too good of a deal to be true. Even consumers at Volkswagen Peoria have begun receiving free maintenance on their new vehicle purchases.

Some are saying that high end luxury brands are offering free maintenance to their buyers because it is kind of the only incentive they can afford to offer. If Lexus was suddenly to start offering cash back rebate incentives to their consumers, people might question the stability of their brand name; perhaps business was down and they were in need of a new marketing strategy? Yet daily driving vehicles such as Honda or Ford are in strict competition with one another. They offer, relatively and loosely speaking, the same product at the same cost. There is less brand loyalty and far more opportunity to sway buyers if the same vehicle costs less at the dealership down the street. If Jaguar or Lexus was to start slashing their prices and offering glitzy sales, the auto maker would have then shifted their selling power directly into the hands of the buyer.

Others might say that the luxury lines are offering free maintenance because it helps with the vehicle to be well cared for, as several of these vehicles are under lease. When the lease has expired and the dealership takes ownership of the vehicle again, it behooves them to have taken every step possible to ensure that their vehicle was properly maintained. Others have suggested that free maintenance is simply a service to be expected when you are spending that much on a vehicle. Just as first-class airplane travelers receive complimentary food and spirits, in actuality, they have paid for those items when they purchased their ticket. Currently, Jaguar, Lexus, Audi, BMW, Volvo, and Land Rover offer some kind of free maintenance.